On manhood and femininity
Being a man in 2021 isn’t the same as, say, fifty years ago. Men are increasingly comfortable breaking masculine gender stereotypes and that’s a good thing, if you ask me.
Pervasive stereotypes about men – that they are fundamentally aggressive, domineering, promiscuous and unemotional – are slowly being dismantled. This is a great thing, as it frees them and society at large from a burden. Some men might feel uncomfortable about living in such a post-gender, fuzzy world, but I think it’s a blessing!
Sure, as an entrepreneur I embody some characteristics that might be considered typically ‘masculine’: I am ambitious, I know what I want and I know how to get it. Although I can be even be macho at times, in general I feel that I am also very much in tune with my feminine side. If I wasn’t able to appreciate quality fabrics, know how to combine colors and have a feeling for proportions, then most likely I wouldn’t be doing what I am doing now.
I have always been very comfortable being around women. In fact, most employees that I work the closest within the company, are female. I suppose that because women have always been raising children and taking care of the household from an evolutionary standpoint, they are natural multitaskers. I believe females usually have a better eye for details and know how to create harmonious compositions – which are vital qualities for our business.
As such, I always make sure to promote women and give them space to shine. Although I’m a busy entrepreneur, I definitely take part in taking care of the household as much as I can. Vacuum cleaning, doing the dishes: count me in. Of course this degree of emancipation isn’t the case all around the world. But even in countries where the male/ female dynamic is still quite traditional, I believe that women are stepping up and in fact, are the ones who call the shots. At least when it comes to what their male spouses should wear… 😉
Until next time,