Notes

With the launch of Butch London, I've been contemplating the future a lot. It brings me joy to know that one day the torch will be passed on to my son and that the road towards that future is already being paved. 

Your upbringing is the most effective manner to shape a young boy into a man. Even from a young age, my parents educated me about the finer things in life. At the age of five years old, I had already tasted my first Cheval Blanc. Good taste, etiquettes and the talent for sales were just always a part of my life. It wasn’t until the 90s, however, until I could really put them to use as the Flying Tailor.  Before we’ll dive into how I obtained the licence of Butch Tailors and created the most incredible job imaginable, I’d like...

Tom Sachs once touched upon the idea of bricolage and the template behind his work. “The iPhone has no evidence that a human being made it, or perhaps even touched it. My advantage as an artist is to show my own fingerprints. As to say that I - as an artist- was here.” The idea that a more expensive suit shows less imperfections is false. Same counts for the false idea that because the suit comes from a certain brand, this determines the price. As someone who involves himself with every step in the makings of a suit, I’d want to get...