Notes

Letter from father to son

With the launch of Butch London, I've been contemplating the future a lot. It brings me joy to know that one day the torch will be passed on to my son and that the road towards that future is already being paved. 

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How I became the 'Flying Tailor'...

Your upbringing is the most effective manner to shape a young boy into a man. Even from a young age, my parents educated me about the finer things in life. At the age of five years old, I had already tasted my first Cheval Blanc. Good taste, etiquettes and the talent for sales were just always a part of my life. It wasn’t until the 90s, however, until I could really put them to use as the Flying Tailor.  Before we’ll dive into how I obtained the licence of Butch Tailors and created the most incredible job imaginable, I’d like...

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$150 Suit vs. $1.500 Suit vs. $15.000 Suit

Tom Sachs once touched upon the idea of bricolage and the template behind his work. “The iPhone has no evidence that a human being made it, or perhaps even touched it. My advantage as an artist is to show my own fingerprints. As to say that I - as an artist- was here.” The idea that a more expensive suit shows less imperfections is false. Same counts for the false idea that because the suit comes from a certain brand, this determines the price. As someone who involves himself with every step in the makings of a suit, I’d want to get...

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Butch Tailors appearance on "TopService"

A rare insight into the mind of the flying tailor, a master in the field of sartorial tailoring.

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Gentle Manifesto: a sartorial fit guide for the eligeble Suit Virgins

The journey to your first suit is an emotional one. As with everything, make sure it's the right fit. There is always a first time. The first time a man feels what it’s like to wear a custom-made suit. He will feel there is a spectacular sensation to breathe, live and think within a suit that was made especially for him. Only for him, not for just anyone out of a thousands who picked it from a rack and tried it on.  However, without the right guidance, finding the perfect fit is like searching for a needle in a haystack....

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